BOK
DIGITALA KANALER

Leading Digital - Turning Technology into business transformation

Authors: George Westerman, Didier Bonnet, Andrew McAfee

Leading DigitalLeading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies – but there's still a whopping 94% of the business economy that needs to change. This book will show them how.

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Kontaktpersoner
  • Andreas Sjöström
    Andreas Sjöström
    Digitala kanaler-expert
    070-609 85 13
  • Therese Sinter
    Therese Sinter
    Nordisk och global kommunikations- och marknadsdirektör, Sogeti
    +46 70 361 46 21