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VINT Fact Sheet: Design to Disrupt Research Report

Design to Disrupt: An executive introduction.

Why this focus on Design to Disrupt in our Research Reports?

This Executive Introduction to Design to Disrupt marks the start of a new research project. Three reports on the vigorous acceleration that is now taking place everywhere form the basis of this venture. Disruption is happening all around and is triggered by the advances in Social, Mobile, Analytics, Cloud and smart ‘Things’ (SMACT). Customers are changing their behaviour in response and companies are keen to find out how to (re)design their organization to survive and thrive in the face of this change.

Report 1: Design to Disrupt: An executive introduction
The disruptive potential of new technologies is growing at a staggering speed. And challengers in the market are more vigorous than ever. The combination of these new possibilities and the rise of new competitors are the main drivers that are accelerating innovation. This is the reason why leaders put technology on top of their list of factors that will determine their organization’s future. This report deals with everything that business leaders need to know about disruption and explores how to design to disrupt.

Report 2: Platform Economy: new digital competition (Q2 2015)
This report deals with the new competitors that are taking over markets by storm using business models based on platform-thinking and explores the major shift from ownership/possession/control of products to having access to/controlling all kinds of services.

Report 3: How to design to disrupt? (Q3 2015) > becoming your own startup
This final report explores how to design for disruption and how to organize design and innovation to become the centre of your organization.

* VINT is also considering dedicating a fourth report on Bitcoin and the future of money. More information on this report will follow.

Why read this Design to Disrupt report?

Many people have remarked that existing organizations cannot match today’s disruptive innovations and that they should leave this field to lean startups. But Design to Disrupt is an imperative: an appeal to every organization that refuses to passively accept becoming obliterated, but truly believes that pioneering innovations are indeed possible. The design of one’s own disruption is the focus of attention in this process. Looking at the toolset – from collaborative platforms, the industrial internet, advanced analytics, cloud to new mobilities - there is an abundance of opportunities for everyone to change the design of products, services, business models, and the organization itself. This report helps to bring innovation to the centre of your organization.

6 statements from the report:

  • The disruptive potential of new technologies is growing at a staggering speed
  • Business leaders must put technology on top of their list of factors that will determine their organization’s future.
  • If your attitude is ‘Wait and See’, you’re basically inviting someone to make you irrelevant.
  • Design to Disrupt is an imperative: an appeal to every organization that refuses to passively accept becoming obliterated, but truly believes that pioneering innovations are indeed possible.
  • The constantly changing (business) environment demands that companies have to constantly change and adapt
  • Digital disruption and disruptive innovation is the New Normal

5 Key Business Take-aways:

  • Exponential growth of technology. The consequent disruptive innovations put pressure on existing companies. To deal with the constantly changing (business) environment, companies have to constantly change and adapt
  • Innovation must become the major process within a company. Design to Disrupt is an imperative to achieve a corporate culture in which innovation is embraced, instead of confronted with feelings of distrust or resistance.
  • It is no longer about ownership/possession/control of products, but about having access to / controlling all kinds of services. Platform economy players such as Bitcoin, Airbnb and Uber show us a world in which transparency is the new norm, and where, as a consequence, everyone can assess one another due to new systems of accountability
  • More than ever, the customer is king. Information technology democratizes. Now, the consumer possesses the tools to optimize his experience. The customer is the radiant central point, the linchpin around which the new economic systems revolve.
  • The customer obsession from the past has made way for a wave of new opportunities. Companies should create surprising customer experiences at all conceivable mobile-contact moments. After the initial transformation of atoms into bits, they now materialize once again in the actuality of our physical world. With a further thrust of bits into atoms, the circle of service to the customer will be closed with a focus on Mobile Moments to accommodate every need and wish.

 

Click here to download the full report: Design to Disrupt - An Executive Introduction

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    Menno van Doorn
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