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Loyalty programs will be transformed by blockchain

SogetiLabs expert Joleen van der Zwan writes about how blockchain technology will transform customer loyalty programs and what more it can do.

“The Loyalty Revolution” was the theme of the Loyalty Academy Conference in March 2018. This annual conference is hosted by The Wise Marketer Group, the best read news site for loyalty marketers. Blockchain will be the technology transforming these customer loyalty programs. By providing a shared digital ledger, blockchain has the potential to improve them in a number of ways. Partnerships between brands will be easier to create and maintain. The possibility of online exchanges will improve liquidity and value for consumers. This will result in better value and spending options for consumers and thus make them happier. And the costs to operate for businesses will be reduced. That will result in improved margins and retention rates.

Read the entire blog post and interact with Joleen on SogetiLabs website.

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  • Joleen van der Zwan
    Joleen van der Zwan
    Blockchain Lead
    +31 34 72 21 067