Retail AI trends 2026

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Retail has moved from AI experimentation to AI execution—and the winners will be those who can use it to solve real business challenges and deepen connections with shoppers.

In this POV, our experts explore how leading retailers are leveraging AI to deliver measurable business value by applying it thoughtfully, strategically, and at scale. Download now to reveal the retail AI trends our experts observed at NRF 2026, their predictions for the coming year, and recommendations for how retailers can navigate a changing landscape.

The new reality of AI in retail: 3 trends to watch

Trend 1: Agents get practical: Rewiring day-to-day retail execution with AI	Trend 2: Simplify to scale: Connected platforms power agentic commerce	Trend 3: All-in-one retail: Physical store \| Digital tech \| Human experience
2026 marked a clear shift from AI as a feature to AI as an operating layer. See how this technology is being used to rewire retail organizations to solve real challenges like support center call surges, supply chain disruptions, and dynamic pricing.	After years of assembling stacks of one-off tools, the industry’s collective need for simplification and orchestration is winning out. Learn how AI is being used to connect systems and solutions to provide better customer experiences that deliver stronger business performance.	The store’s role is shifting from a point of transaction to a source of trust. Explore how stores are experiencing a resurgence by providing what AI alone cannot: sensory experiences, human expertise, and real face-to-face interactions.

This is what purpose-driven retail looks like.

Retail’s AI execution has begun. We can help you lead it.

Contact our experts to set up a consultation and learn more about how Capgemini can help your organization leverage AI in real, practical ways—and let’s make purpose-driven retail real, together.

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AI & Gen AI

Retail has moved from AI experimentation to AI execution—and the winners will be those who can use it to solve real business challenges and deepen connections with shoppers.

The new reality of AI in retail: 3 trends to watch

This is what purpose-driven retail looks like.

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