Vibe Coding

A quiet but significant transformation is taking place in the way work is done. Not only our tools are changing, but thinking, speaking and creating are merging together. The rise of vibe coding, an AI-driven practice that turns intentions expressed in natural language into functioning designs or code, shows how technology is reshaping the very foundations of work.

What began as an experimental tool for developers is now finding its way into many other areas, including marketing, human resource management, consultancy and decision-making. In some situations, a single prompt can produce results that once required several people to plan or execute. This changes not only how work is carried out, but also how it is coordinated, how roles are divided and what it means to be productive.

In this report, we examine how this development is unfolding through three scenarios for the future of work. We explore how organisations may be moving towards a form of vibe architecture: an infrastructure of AI systems that do more than merely assist. They contribute original ideas, help build software and sometimes even initiate decisions. Alongside concrete examples, we address the organisational and ethical questions emerging from this shift.