Social intelligence for climate action

Social media platforms host 60% of the world’s population. They are therefore a rich source of insight into international trends and attitudes toward climate change. In 2022, Dassault Systèmes and Capgemini joined forces with French technology startup BLOOM to harness the power of artificial intelligence and analyze the global conversation on climate.

BLOOM’s analysis sheds light on the burning question: why, despite increasingly obvious signs of climate change, are we collectively not doing more? Guided by key United Nations (UN) Sustainable Development Goals (SDGs), the data helps highlight widespread beliefs about the climate crisis, as well as the critical barriers to action.

The study conducted by BLOOM, Dassault Systèmes and Capgemini delved into conversations around climate on social media to identify and better understand global citizens’ key concerns.

The group launched its eight-month study of English-language climate conversations on Twitter, Facebook, Instagram, TikTok and YouTube. The study examined 14 million “documents,” or written posts and comments. It identified 330 million “actors,” or individuals who interact with a document. BLOOM tracked 480 million actions, called “engagements,” meaning posts, comments, likes or other reactions, over the course of the study.