little robot

Friendly names just make it more personal

Technology around us becomes more accessible and more personal everyday. The closer it gets to us, the more we should be able to trust it and let it become a part of our lives, a true part of us. Marketers have been very creative on positioning solutions to a larger audience with a friendly name. They are even using names that sound like they could really be our friends. [...]


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Friendly names just make it more personal.

Arnd Brugman
Arnd Brugman
(co)responsible for the themes Mobile Apps, Social Collaboration, Cross Channel and the New World of Work
+31 88 660 66 00